Commission for a kid’s bedroom. Client loved it! Drawn with inks, freehand doodle style, and then coloured with watercolours.
Created for a live Oxfam brief, where we were asked to help amplify Oxfam’s Close the Gap message. In Australia, there’s a large healthcare gap between Australians and Aboriginal Australians and Torres Strait Islanders. Our project had to be positive, target young Australians, and get more people involved/sign Oxfam’s Close the Gap petition.
Instead of going for a normal campaign, I wanted to create a project that would not only raise awareness but also benefit Aboriginal Australian and Torres Strait Islander communities. Megafauna is a hypothetical native foods food truck, to be run by Aboriginal Australian and Torres Strait Islanders via partnering with initiatives such as Gardener’s Lodge and Outback Pride. The messaging is embedded within the packaging and collateral, raising awareness with positive messaging as well as involving Aboriginal Australian and Torres Strait Islander communities with the growing Australian native food industry.
A student project for a hypothetical Grill’d sub brand that had to involve fruit. Rather than consider packaging fruit that did not need packaging (especially larger fruit) I considered a more utilitarian yet attractive packaging that would fill Grill’d’s brand promise: an Australian-owned, ethical, anti-establishment, urban and youthful brand.
I fed Grill’d’s irreverent personality into the sub brand, ‘Tucker Up’, which was aimed at supermarket goers, creating a new market for Grill’d. The product was Kakadu Plums, a small native plum that is nature’s new superfood: it is naturally the highest in vitamin C, anti-oxidants and other goodies.
The advertising is satirical, playing on how Kakadu Plums are the king of the health fruit category, and a made-for-viral concept video was also created as part of the advertising requirement.
A piece for a friend’s inaugural launch zine issue, Degenerate Magazine! Theme: Progress. I felt it would be fun to explore technology in the piece, especially towards movement and flight.
Methods: Started by lettering in pencil, and then filling in the rest with the rakugaki freestyle way of freehand doodle ink drawing. So much fun!
Part of an overall film project - my group had received the theme ‘soap opera’ and had decided to film a modern soap opera titled ‘#FIRSTWORLDPROBLEMS’, involving the overdramatised life and problems of a graphic design student. This was my version of what the DVD boxed set would look like.
The boxed set included ‘first world survival cards’, the film in a USB within the glass jar, and tea-towels printed as the ‘posters’. The kit reflects the irreverent mood of the soap opera itself and the colours follow the consistent element within the short film - the Mac’s ‘beachball of death’.
The Eve Project
This project required students to choose an existing Australian community problem and create a branded solution for it. I chose Intimate Partner Violence, and my solution involved the creation of an app that could link victims to survivors, allowing them to share their experiences, information, and heal.
Research had indicated that victims often are unable to leave their circumstances due to a lack of information or a supporting force. The project aimed to create an online support group in a safe space where victims and survivors could help each other move forward.
The brand language was extended into stationery, advertising, print, a wayfinding system and the app.
A Year and a Half of Visual Diaries
A photograph of some of the ten diaries I used up after starting in Billy Blue, filled with sketches, ideas, concepts and work for school, personal stuff and clients.
A Hundred Thousand Fishes
This was a family project - a collaboration between myself and my uncle, who wrote the book about his experiences growing up in Indonesia and living through World War II in Singapore. It was created to record down our family’s history and stories, from my great grandfather all the way to my parents’ generation.
The deadline was tight, as it had to be done in time for the book launch - my uncle’s 80th birthday. The final draft of the book came in with 4 weeks to spare, and the thirty or so ink wash illustrations and design were finished by myself within two weeks. I chose ink not only because the paintings could be done quickly but because of the dated, textured look that it would give in contrast to the modern book design.
D&AD 2013 | Nissan Sustainable Lifestyle Branding
Received a lot of great help and advice from my lecturer Beck Storer - this project was a blast! I began by researching Nissan’s branding, cars, and the reasons why the target audience (fixed at 18-34 under the brief) were buying fewer and fewer cars. The documentaries ‘Who Killed the Electric Car’ and ‘Revenge of the Electric Car’ were great help in that direction.
I felt that just like most new technologies - smartphones and such - cars also had to become highly customisable to keep up with youth culture.
Melbourne City Rooftop Honey | Branding
Branding refresh for Melbourne City Rooftop Honey - a team design along with David Eyno. Melbourne City Rooftop Honey is an exciting green initiative in Melbourne, dedicated to ethical urban beekeeping - they adopt stray swarms, install hives on local rooftops, and produce delicious, 100% raw honey.
Honey labels were designed with a white undercoat of ink over clear stock (above image is an impression). Jars are now in print - check them out at Clementines, Earl’s Canteen and other suppliers!
Cowards and Giants | Concept Art
Fineliners and ink wash. Cowards and Giants is an Australian based project focused on creating a story inspired by movies such as Neverending Story and Labyrinth.